What Is PPC & How Paid Search Marketing Works

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What Is PPC & How Paid Search Marketing Works

Learn the basics of paid search marketing, what you need to know about how pay-per-click advertising works, and how to get started in PPC.

The Best Pay-Per-Click Strategies For Small Businesses (PPC Ads)


Download HubSpot’s Official Ultimate Google Ads PPC Kit Now [FREE RESOURCE] https://clickhubspot.com/ugz

Pay-Per-Click advertising is a great way for small businesses to get started with online advertising. In this video, we’ll show you the best PPC strategies for small businesses. We’ll cover everything from choosing the right keywords to setting up your campaign. We’ll also show you how to track your results so you can see what’s working and what’s not. If you’re ready to get started with PPC advertising, this video is for you!

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• Email Marketing Course:
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• Inbound Sales Course:
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• Taking your Business Online Course:
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About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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What is PPC? Pay-Per-Click Explained! | Digital Marketing Career Q&A #6


My Digital Marketing Masterclass: https://classroom-to-tech.teachable.com/

Pay Per Click Advertising can be difficult to figure out at first, so check out this video explaining Pay Per Click Advertising for beginners. I’ll answer some popular questions such as:
What Is Pay-Per-Click Advertising?
How Does Pay-Per-Click Advertising Work?

What Is Pay-Per-Click Advertising?

Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.

How Does Pay-Per-Click Advertising Work?

Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.

How Can You Get Started With PPC Ads?

You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top PPC networks, enter your payment information, and create your first campaign.

Enjoy and subscribe for more digital marketing career content weekly!
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☆ ABOUT ME ☆
In my time doing digital marketing, I’ve worked with large companies in many different spaces in PPC and SEO. Currently I am working a full time job as a Paid Search Senior Associate for Microsoft, but I also teach students in my own digital marketing course. I made this channel to help guide those who are seeking a career in Digital Marketing, and hope to be successful in doing so.

Before I knew anything about Digital Marketing, I worked full time as an elementary school teacher. I was burnt out, unhappy, and extremely stressed out until I stumbled across this career to become a digital marketer. Digital marketing has changed my life and I’d like to do the same for everyone out there.

THIS VIDEO: https://youtu.be/oIZf3T8Ohg4

Paid search explained


When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You’ll learn:

– a bit about advertising on search engines
– why advertising on search engines is so effective
– how advertisers compete for an opportunity to show ads on the search results page.

What Is PPC Advertising? | How Paid Search Marketing Works | Paid Per Click 101 ♻️ SEO S1•E18


What is PPC advertising? What is pay per click? How paid search marketing works? This PPC advertising tutorial explains PPC marketing to beginners. Watch now and see more below.
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