Structure Best Practices: How to Create Your Campaigns & Ad Groups

Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.

Google Ads Ad Groups Best Practices – How To Create An Effective Ad Group

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Want to know the secret to creating a successful ad group? Watch our latest video on how to create an effective ad group that will drive conversions and maximise your ROI.

I saw your ad group videos. I want to do the best practice. Which shall I choose structure A or B or something else? All right, let’s have a look. Structure A over here is okay. So those of you who are on the mobile, I’ll just read your physical therapy near me, near me, nearest to me, near me, close to me, closest to me. Okay, so you created these keywords as phrase and then the exact match. All right. And then the same for other ones. Physical therapy near me. Near to my area. Okay, so you got near me ad group, area, location and clinic. You will find that most of this, I would say almost 80% of these keywords will never get an impression. They will be a low search volume.

So you are just bloating up your account with more keywords. Google is a lot more intelligent and clever now compared to three years back where we would do this. All I would do is put in the near me or the area or the location as one or two keywords and that’s about it. Because Google knows near me is the same as near to me, it’s the same as nearest to me or nearby me. And then you go into your search terms report. If you find other search terms which Google has triggered your ad for and you have not put them in your ad group, then put them in. As simple as that.

Why do all this work now to begin with when they will all be low-volume keywords? So going back to your question, whether I would go structure the campaign at ad group like this or like this, I would put them all in one because the algorithm needs to have more data, Right? And you will get start to get more data in each one of these 1 2 3 4 keywords in the same ad group and try it. The other thing is if you want to do make another campaign and have one or two keywords per ad group like for near me, area, location and clinic and test both, to see which one performs the best. That’s the best advice I can give you.

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AdWords Campaign Structure Tutorial | Structure Your Campaigns to WIN

This video about setting the proper google ads campaign structure and why it is vitally important to your AdWords campaign success. Without having the proper campaign structure in place you can get crushed with low quality scores, low conversion rates, high cost per clicks and just generally a terribly wasteful experience using Google Ads Platform.

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My name is Rob Andolina and I’m from right outside of Philadelphia (Super Bowl XXXIX Champs!!) Aside from running these Google Ads video tutorials that you guys love so much on YouTube :P, I am co-owner of Clicks Geek, a Certified Google Premier Partner agency. We at Clicks Geek strive to create the highest quality Google Ads training videos out there. Our aim is to demystify the Google Ads platform and supply our audience AND our clients with the knowledge, sales skills and marketing materials to win deals and grow local businesses in the process.

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► Items discussed in this video
– Creating Ad Group Themes.
– Deciding What Keywords Go Into Your Ad Groups.
– The Importance Of Your Ad Group Ad RELEVANCY.
– Ad Group Themed Landing Pages.

► What should you watch next?
Watch as I build a full Google AdWords Campaign from scratch: https://youtu.be/ah8Fu5Keqq0

Or watch one of these videos:
‣ How to optimize your Google Ads campaigns: https://youtu.be/Rm0Ex6EVe-4
‣ How to get your ads to the top of Google fast: https://youtu.be/pPw769KqAW8
‣ How to setup conversion tracking in Google Ads: https://youtu.be/MDr_vBx04U0

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Our in-house (USA Based) search team is certified in both Google Ads And Bing Ads. We also have all employees taking continuing education courses so our team is always up to date on the latest search strategies & tactics. Plus, we are a Google Premier Partner Agency. Your campaigns are in good hands! There’s a reason we are one of the top PPC providers. Our clients campaigns convert at 20%-35%+ in most cases. While the industry average is anywhere from 5%-12% (our competitors). Simply put, we’ll send your business more leads.

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Google Ads Training Academy is a simple, user-friendly online course taught with detailed over-the-shoulder video trainings showing you how to build SUCCESSFUL Google Ads campaigns from scratch. We’ll teach you a simple, proven (templated) set-up that you can use to build your Google Ads campaigns to collect more leads & phone calls out of each new campaign you build. No matter what niche you are building campaigns in, this will show you how.

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Google Ads Campaign Structure Best Practices – How To Structure Google Ads Campaigns?

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Google Ads campaigns can be difficult to set up, especially without a clear structure. Learn how to structure your Google Ads campaigns correctly.

10 or 20 different campaigns with one ad set and 3 to 5 ads. Okay, what would be the difference in the campaigns? Audiences? Or do we just run with 10 of the same and see what YouTube catches? I’m really not sure what you mean by 10 or 20 different campaigns with one ad set and 3 to 5 ads. I’m just trying to figure out what you’re asking. I think you’re asking about the audience.

So the way we work and set up our campaigns is one campaign, one ad group, one targeting. So if you got multiple in-market audiences, then you have one audience per campaign and then 3 to 5 ads in each campaign. And then we have multiple campaigns or as many as you want really, with your own budget. But I can’t give you a number of whether you should run 10 campaigns or 20 campaigns. So if you can rephrase this question and send it back, I would be happy to look at it.

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Google Ads Search Campaign Structure – How To Create Successful Campaigns

Check out my video about how to set up your Google Ads search campaign structure. I will show you how to structure your campaign, ad groups, keywords, ads, and landing pages. It is important to organize your campaigns and this video will give you a step-by-step process for creating an organized campaign that drives conversions for your business.