Keyword Clusters: How to Level up Your SEO Content Strategy


Keyword Clusters: How to Level up Your SEO Content Strategy

Using keyword clusters can help you elevate your SEO content strategy, making your site more Google-friendly and your content more relevant.

Keyword Analysis and Content Strategy Service

Keyword Insights was developed by practising SEO Consultants Andy Chadwick and Suganthan Mohanadasan to help them solve common SEO problems and scale their workload. So, who better to carry out the analysis than the tool’s creators and the team behind them.

We’ve worked with clients and agencies of all sizes, from starts up to multinational corporations, to research, analyse and implement strategies that drive organic performance. Get in touch if you’d like us to carry out a keyword clustering analysis and content strategy for you.

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Keyword Clusters | How to Level up Your SEO Content Strategy?

Keyword Clusters: How to Level up Your #SEO #ContentStrategy

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals.

Over the last few years, Google’s engineering team has directed its focus towards natural language processing and a deeper understanding of how on-page content interrelates.

Neural matching helped Google understand synonyms. B.E.R.T helped Google understand those tricky prepositions.

With every core update, Google gets more literary.

But despite Google getting smarter, many site owners still optimise their websites with only a few keyword targets in mind.

This is an outdated practice, especially when we know our landing pages often end up ranking for hundreds of keywords anyway.

Go to to schedule a 30 Minutes Digital Grow Session

How to Group Keywords and Build Topic Clusters at Scale: Jonas Sickler (Terakeet)

We hosted Jonas Sickler from Terakeet for a webinar on “How to Group Keywords and Build Topic Clusters at Scale”.

0:00 Intro
1:52 What are Topic Clusters?
5:08 Topic Clusters are a Framework
9:07 Examples of Brands that leverage Topic Clusters well
12:25 First Q &A session on Topic Clusters
21:42 Common mistakes people make with Topic Clusters
29:50 Why do these mistakes with Topic Clusters happen?
32:21 Second Q &A session on Topic Clusters
39:16 Step-by-step process on how to build Topic Clusters at scale
42:53 Topic Cluster Template
48:28 Keyword grouping tools
53:38 Final Q &A session on Topic Clusters & Keyword Grouping

This masterclass on Topic Clusters is great for both experienced SEO content strategists and folks just getting started!

Jonas discussed lots of ideas including:
1. What are topic clusters / pillar pages / content clusters and why they have become a central part of every content marketing strategy
2. Why search engine algorithms and content marketers love topic clusters
3. Huge mistakes brands make with topic clusters
4. Reasons those mistakes happen
5. How to build topic clusters at scale for more organic traffic
6. Leverage keyword research grouping tools to understand relationships between the main topic, subtopics, and long-tail keywords
7. How to approach internal links between your core topic and different web pages
8. Ways to brainstorm semantic content ideas by inspecting the SERP
9. How to tackle a broad topic using long-form cluster pages and how to think about content creation
10. Why search volume should be evaluated at a topical level
11. How many pieces of content you need to create for each topic cluster and related topics

Links to additional resources & slides:

The idea of topic clusters was popularized by HubSpot when they employed an effective content strategy that focused on high-quality content with tons of internal linking. The success of their inbound marketing techniques was based on pillar content optimized for search intent with specific buyer personas that targeted a wide range of related keywords for a specific topic.

Clearscope ( is the best-in-class SEO content optimization platform that drives search traffic.

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5-Step Long-Term SEO Keyword Targeting Content Strategy

Check out a great SEO Strategy that will help you optimize for competitive keywords and long-tail keywords at the same time. In order to rank #1 in search engines for your top SEO keywords, you need to create great content around the top keywords for your business and understand the most relevant keywords to the short-tail SEO keywords you are trying to rank for. Once you have done your SEO Keyword Research, you have only just begun to build your strategy. After that, you need to create content based around those keywords, link those pages together, and create a great user experience for people who are visiting your website. If you create great resources for your business, people will be more likely to return.

Surfside PPC Article:

Long-Term SEO Keyword Targeting and Ranking Strategy:

1. Focus on a Short-Tail Keyword or the Major Topic you want to rank for

2. Find Related Keywords for New Content Ideas

3. Group Keywords and Create Content

4. Link Related Content Together

5. Keep Improving Content for Top Keywords

While SEO continues to change over time, one of the main strategies that has not changed is creating great content that covers a large topic. If I want to rank for a keyword like ‘Search Engine Optimization’ then I need to understand every small detail that people will be looking for so Google considers my website a great resource.

In addition, Google and other search engines give more authority to websites and businesses that cover different topics in detail for a long period of time. It’s why you don’t see many brand new websites come along and dominate, because search engines will rank websites with a longer history of content creation first. Therefore, you need to have a long-term SEO strategy that focuses on being the best possible resource in your industry. If I want to rank Surfside PPC for terms like Google Ads and PPC Advertising, then I need to continue to improve my content and my website for those key terms.

Topic Clusters: The Next Evolution of SEO by Hubspot:

Topic clusters refer to a strategy that involves linking your related content together to show the amount of comprehensive content you have related to specific topics. For example, Digital Marketing is a huge topic with many sub-topics. If you can create a great resource covering the topic of Digital Marketing, you also want to link it to some of the different sub-topics like content marketing, creating a website, search engine optimization, paid advertising, email marketing, local seo, and more.